For Managers: How To Develop Useful Interview Questions
Marie G.
McIntyre, Ph.D.
(All material on
Your Office Coach is copyrighted to Marie G. McIntyre. All rights
reserved.)
Developing effective questions
is the key to a successful employment interview. Questions usually fall into
two categories: (1) standard questions for all candidates and (2) individual
questions that are developed from each person's application or resume.
I. Types of Interview Questions
A. Commonly-Asked Questions
Anyone who has ever applied for
a job knows that certain questions show up in interview after interview: What
are your goals? What are your strengths and weaknesses? What do you know about
our company? One of the reasons these questions are frequently asked is that
they do focus on useful information. The problem, however, is that candidates
are asked them so often that they usually have well-rehearsed answers.
When you want to ask a common
question, try to give it a slightly different twist. Change it to an Experience
Question or Predictive Question (discussed below) or simply ask it in a
different way. Here are some examples:
Common Question:
What did you like about your last job?
Revised Question:
Give me an
example of a time that you felt really excited about your work.
Common Question:
What do you know about our company?
Revised Question:
Why are you
interested in working for this company?
Common Question:
What are
your goals?
Revised Question:
How do you feel
this job would help you achieve your career goals?
B. Experience Questions
Experience questions are
designed to relate the applicant's past experiences to your current needs by
asking for specific examples from their work history. Because the best
predictor of future performance is past performance, experience questions are
usually the best way to get information about ability, motivation, and fit.
Here are some examples of experience questions:
• Think of someone you
found it hard to work with in the past. What made that relationship difficult?
• If you could have made
one suggestion to management in your last job, what would it be?
• What about yourself
would you like to improve? Give an example of how these characteristics have
caused you problems in the past.
C. Predictive Questions
Sometimes an experience
question may be difficult to use because the applicant has not worked in similar
circumstances. In that case, you may want to pose a hypothetical question which
asks how the applicant would handle a particular type of situation. Although
this does not necessarily predict what they would actually do, it does let you
know how they view the problem and what options they consider. Here are some
examples of predictive questions:
• I understand that
you have worked mostly with customers who have technical backgrounds. How would
you explain the major features of your company's product to a customer with no
technical knowledge?
• Your previous teaching
experience has been with children, but this position involves teaching adults.
If you were developing a workshop for adult learners, what might you need to do
differently?
D. Follow-Up Questions
As an interviewer, your goal is
to learn as much as possible about the applicant. You will therefore use
follow-up questions to further explore the answers you are given to questions in
your interview plan. As applicants answer your questions, listen for points
that you want them to clarify or expand, then ask a follow-up question to get
additional information. You may also plan in advance to ask a follow-up to some
of your standard questions, as in the example below.
Initial Question:
What do you do to try to calm
down angry customers?
Follow-Up Question:
How do you handle customers who won't calm down?
II. Characteristics of Good Questions
A. Neutral
All too often, managers ask
questions which provide lots of clues about the "right" answer. To encourage
unbiased responses from the applicant, your questions must be neutral – that is,
they must not reveal the answer you want.
Bad Question:
Would you be able to travel
about 50% of the time?
Better Questions:
How much do you
travel in your current job? Ideally, how much travel would you like to have in
a job? How much travel would be too much for you?
B. Job-related
Interview questions should be
developed from the requirements of the job. Questions directly related to the
job are also legally safer. Legally, questions about the applicant's personal
life, hobbies, family, finances, and non-work activities are hazardous.
Bad Question:
Do you have small children?
Better Questions:
What caused you to miss work in the
past? What might limit your ability to travel?
C. Open-ended
You will gain more information
from questions that start with words like who, what, how, tell me about,
describe, etc. Avoid questions that can be answered with a yes or no.
Bad Question:
Do you like your present job?
Better Question:
What do you find
most rewarding about your present job?
D. Non-threatening
Applicants provide more
information when they are relaxed. Since job interviews are uncomfortable for
many people, try to avoid questions that will make them more anxious.
Bad Question:
Why do you change jobs so
often?
Better Question:
For your last
three jobs, tell me why you took them and why you left them.
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